Product Marketing Manager, Demos

  • Full Time
  • CA-San Francisco
  • Senior Level

Website asana Asana

At Asana, we’re on a mission to help humanity thrive by enabling the world’s teams to work together effortlessly. As companies evolve how teams collaborate and work together, Asana is uniquely positioned to help them drive cross-functional coordination that delivers results. Our team is growing and looking to accelerate our ability to innovate on and demonstrate work management.

We are looking for an experienced technical product marketer to help own product demonstrations for our revenue teams. In this role you will be a leader in crafting innovative visual demo stories, enabling sales to provide experiences that showcase Asana and work management, creating demonstration content, and building a technical environment that powers great demos. In this high-impact role, you’ll work with the team to set the gold standard for what great demos look like.

Asana’s Product Marketing team is a tight-knit, collaborative group from many different backgrounds who love to show the art of the possible by combining customer and competitive insights, product knowledge, and best-in-class storytelling. PMM helps shape the product roadmap, enables customer-facing teams, supports marketing events around the world, and drives big product launches. We love to help each other grow and can’t wait for you to join us!

What you’ll achieve

Work closely with key partners to define demo strategy for Asana
Partner with PMM, sales, SE’s, engineering and to execute on the strategy
Storyboard product demos for marketing moments and product launches
Craft demos that inspire customers to the art of the possible with work management
Develop compelling and easy to understand content and tools for revenue teams including videos, slides, enablement materials, and talk tracks
Develop, maintain and evolve Asana demo environments
Work closely with sales enablement to train and guide Asana revenue teams
Present demos at key engagements and events including webinars, marketing events, analyst demonstrations and more
Work closely with senior execs and their staff to deliver world-class demo experiences

About you

6+ years of experience in product marketing, solutions engineering, or other technical demo roles
Superior storytelling and demo skills
Ability to develop demo environments and set up processes to maintain
Exceptional ability to craft demo stories that showcase value to customers
Exceptional written and verbal communication skills
Excellent presentation skills
Proven ability to manage multiple projects in a fast-paced environment
SaaS corporate messaging and sales enablement experience preferred
Love working in a collaborative and creative environment
Proven ability to influence cross-functional teams
Developer experience working with API’s and web development



About us

At Asana, you’ll do meaningful, purpose-driven work. We’re not just building a product that helps people be more productive—we’re helping teams and organizations reach their goals together. For the past six years, we’ve been recognized as an award-winning workplace by Fortune and Great Place to Work, Fast Company, Glassdoor, and Inc. Magazine. Our inclusive culture is intentionally built to enable our teams to be creative and make an impact. With offices all over the world, we’re excited to get back to in-person collaboration along with a hybrid schedule for balance and flexibility in life and work. We’re looking for passionate individuals to join us on our journey. Come do great things with us.

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