Senior Manager, ABM Marketing
About the role
Chronosphere is looking for a passionate, experienced account based marketing manager. In this role you will be responsible for the strategy and implementation of Account Based Marketing campaigns and tactics to drive pipeline from a key accounts list (developed in collaboration with Sales and Marketing). You will build an ABM strategy with a data-driven approach, continually testing and evaluating success of campaigns. The ABM Manager collaborates closely across marketing, sales, and SDR teams for a fully integrated approach.
You are a builder who isn’t intimidated by testing rapidly, failing fast and pivoting to reach growth expectations. You understand how to build the strategy for hyper-growth and are ready to roll up your sleeves to get it done. You will be joining a growing marketing team so you should enjoy revenue marketing, digital marketing, email marketing and occasionally wear many different marketing hats (e.g. demand gen, growth marketing, partner marketing, content marketing).
Strategize, develop and execute high-impact, integrated ABM campaigns and programs to achieve revenue and pipeline goals for key accounts
Work cross-functionally across the marketing organization as well as sales and other teams to design and orchestrate impactful, targeted ABM campaigns
Guide efforts to create standardized Account Based Marketing reporting and dashboards for key accounts, presenting performance to the marketing department as well as stakeholders throughout the company
Apply an experimentation mindset to ABM campaigns to drive, test, learn, and optimize
Deliver account research and analysis to drive ABM strategies
Provide ongoing reporting, campaign insights and pacing toward goal to stakeholders
Partner closely with SDR and sales teams to ensure strong marketing and sales alignment
Document processes and best practices in our handbook for marketing and sales teams to reference
7+ years of proven multi-channel B2B marketing experience within enterprise software/SaaS.
3 years Account Based Marketing experience
Proven track record building and managing an ABM team(s)
Experience building and managing multi-channel ABM campaigns
Understanding of pipeline management and metrics
Excellent verbal and written communication skills
Strong influencing and relationship-building skills
Team player with ability to work independently and autonomously
CRM/marketing automation background, preferably Salesforce and Marketo
Experience with ABM tools (6Sense) preferred
Flexibility to adjust to the dynamic nature of a startup
Nice to Have:
You are a proactive self-starter, demonstrating high initiative and critical thinking
Proven ability to think strategically, but with exceptional attention to detail in execution
Positive, can-do attitude, with the ability to work with marketing and sales professionals, and ability to prioritize numerous projects simultaneously
Demonstrated experience sourcing and overseeing vendors for marketing program execution
Health insurance coverage
Unlimited Vacation time
To apply for this job please visit grnh.se.