Associate Director, Digital Marketing Analytics

  • Full Time
  • Hybrid
  • Senior Level

Website CMI Media Group

CMI Media Group, a WPP company, is a full-service media agency.

As the Associate Director, Digital Marketing Analytics you will bring forth a passion for uncovering and analyzing business impact, identifying trends, as well as developing strategies and easily digestible reports leveraging multiple data sources. You will be responsible for the strategic oversight and development of measurement, analysis & optimization recommendations of online and offline marketing campaigns for assigned accounts. The goal will be to create analyses that pulling through the ‘so what’ and ‘what’s next’ in an easily digestible manner. You will develop and grow new client deliverables, explore new technologies / methodologies and bring thought leadership both internally and externally.  As a leader, you will mentor/supervise a team of analysts and in partnership, you will be responsible for their career development.

Primary Responsibilities:

Oversee the delivery of client deliverables and ensure that they are easily understood by clients
Develop analyses and reports to effectively monitor performance trends that tie back to strategy, identifying opportunities for media and audience optimizations
Mentor team on building and maintaining measurement plans based on strategic imperatives, communications objectives and media strategies
Identify opportunities to provide new services or analysis  in partnership with other teams at CMI.

Nice to have: Work with senior management on new product offerings, corporate POVs, business development

Requirements:

7+ years of related online marketing, web analytics/, research experience, with 3+ years supervisory experience
Bachelor’s degree in marketing, statistics, mathematics, economics, psychology or other relevant graduate degree
Direct experience with digital and/or direct media performance analysis.
Ability to drive consistently high-quality work under tight timeframes
Exceptional written and oral communications skills, including presenting to internal and external stakeholders
Knowledge of: Tableau and other data visualization tools, Google Analytics, Adobe Omniture, Microsoft Office
Experience and / or education in Pharma a plus.
Experience in agency environment a plus

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