Senior Market Manager

  • Full Time
  • Remote
  • Senior Level

Website daxko Daxko

Daxko powers health & wellness throughout the world.

Company Description
Daxko powers health & wellness throughout the world. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC–and every type of organization in between–we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description
This role is responsible for delivering Daxko’s market-first brand management required to achieve the company goals. As one of our Senior Market Managers, you leverage research, company goals, and industry knowledge to create comprehensive winning market strategies for either one of Daxko’s markets in the fitness industry. You will lead Brand Managers to effectively translate that plan into tactical strategies. You are highly organized, quick to adapt, a self-starter, and an excellent verbal and written communicator with a passion for doing what it takes to become an expert on the health and wellness industry.

As a leader you will: 

Supervise a team of brand managers, including setting team and individual goals, evaluating performance, and providing coaching to maximize effectiveness.
Oversee management of enterprise marketing budget to ensure the best return on investment for the company.
Review and approve all marketing deliverables to ensure they advance brand strategy and communicate outcomes important to the audience.
Report on team performance, campaign effectiveness, and adjust plans to accomplish critical imperatives.

You will also:

Thoroughly understand the assigned market’s competitors, influencers and audiences
Direct overall brand strategy in the assigned market and align resources to achieve these strategies to grow market, wallet, mind, lead, and loyalty share.
Oversee cross product line strategy planning and coordination to effectively market and sell additional products and services to meet company goals.
Collaborate with peers within marketing, sales, product, and services organizations to ensure alignment on objectives and top-notch execution.
Lead and/or participate in market specific research initiatives to gain and keep up to date on industry trends, competitors, influencers and target markets
Create assets for and help complete monthly and quarterly reporting for the Board of Directors and Senior Leadership Team meetings, as needed

Qualifications
Five (5+) years of experience in Marketing
Prior experience owning lead gen campaign goals and portfolios
Ability to effectively communicate to various levels and through a variety of communication channels
Appetite for innovative technology, fast-changing business environment, data-driven decision-making
Ability to prioritize tasks and delegate when appropriate.
Ability to function well in a high-paced and at times stressful environment.
Proficiency in marketing systems and reporting, including marketing automation, testing, and CRM
Exceptional time management, analytical, and organizational skills
Ability to smoothly collaborate across all levels of the organization
Technical skills: Salesforce; functional understanding of market research concepts and JTBD / ODI methodologies
Demonstrated experience working cross-functionally with internal teams and external partners, including stakeholders at all levels
Superb organization and project management skills and the capacity to manage multiple complex projects at once
High-impact personality: intellectual agility, entrepreneurship, compassion in relationships, great teammate

Bonus points for:

Bachelor’s degree
Experience leading a team of people
Experience with Marketing-related strategic planning
Brand management experience

Additional information
Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, benefits, and great perks. Some of our favorites include:

Flexible paid time off
Affordable health, dental, and vision insurance options
Monthly fitness reimbursement
401(k) matching
New-Parent Paid Leave
1-month paid sabbatical every 5 years
Casual work environments
All your information will be kept confidential according to EEO guidelines.

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To apply for this job please visit smrtr.io.