Demand Generation Manager
At Hopin, we’re reimagining events. Our mission is simple: better connections for a better planet.
Founded in 2019, Hopin brings brands and communities together around highly interactive and engaging experiences. We believe that people should have access to the conversations, moments and ideas they care most about, no matter where they are. Through our highly scalable platform, participants are able to learn, engage, and connect from anywhere in the world.
Hopin started as a virtual events solution but we have since meaningfully expanded our offering from virtual events to hybrid and in-person events, as well as video and workplace collaboration products. This growth has been fueled by a series of strategic acquisitions, including: Boomset – an all-in-one event management platform; Attendify – advancing Event Marketing products; StreamYard – unveiling a video production Studio; video hosting service Streamable and video technology company Jamm.
Listed as one of the 2021 Fast Company Best Workplaces for Innovators, Hopin has scaled to 800+ employees working remotely across 47 countries. Valued at $7.75B, Hopin raised a $450M Series D round of financing and is backed by top tier investors, including Arena Holdings, Altimeter Capital, Adam Street Partners, Untitled Investments, XN Capital, Andreessen Horowitz, DFJ Growth, General Catalyst, GIC, IVP, Northzone, Salesforce Ventures, Slack, Temasek and Tiger Global.
Hopin is seeking a high-performing Demand Generation Manager – StreamYard to join the Demand Generation team and drive strategic programs to support marketing’s revenue goals. Reporting to the Director of Demand Generation, you will be responsible for creating scalable, integrated marketing campaigns to attract, engage, and convert prospects and customers.
You will work closely with marketing operations to ensure each campaign drives trackable and measurable results. You will develop and scale our top of funnel marketing programs to drive awareness and high quality pipeline for our SDR and sales teams, driving impact and accelerating our rapid growth.
To be successful in this role you must forge partnerships with multiple disciplines including Sales, Marketing Operations, Sales Development, Content, Corporate Marketing, and Product Marketing. You’ll make sure campaigns for each target are optimized, delivering the right story to the right audience at the right time, efficiently tracking against our pipeline and revenue targets. You might have a variety of marketing and/or growth experience that leaves you excited for a role that allows you to pave your own path and opportunity to drive significant impact within the company.
Hopin is a fast-paced company that is scaling quickly. This is your opportunity to help build and grow a high-impact function that sits right at the center of our strategy. You are detail-oriented, self-motivated, demonstrate executional excellence and have a bias for action.
Develop and execute a multi-channel demand generation program for all stages of the funnel that includes generating new leads, nurturing them to generate MQLs, creating bottom-funnel programs to convert MQLs to opportunities.
Own and drive the calendar of integrated marketing programs and communicate program timing with sales.
You will prioritize impact and track demand generation goals to increase marketing-sourced revenue, track performance, and proactively identify opportunities for growth.
Partner with Marketing Operations and always stay one step ahead to ensure that engaged leads flow through the journey with a positive experience
Based on quarterly pacing towards marketing generated pipeline, implement action plans to address any gaps.
4+ years of demand generation marketing at a high growth SaaS company.
Marketing automation experience (Marketo preferred) and proficiency with SFDC
Track record of launching and scaling successful B2B campaigns that drive qualified leads into the sales funnel and hit ROI targets.
Experience working with a B2B sales team and understanding of the sales cycle, funnel metrics, and levers to move the needle to generate qualified leads and accelerate pipeline velocity.
Strong project management capabilities, including the ability to accurately specify project timeframes, dependencies and risk factors.
Extremely organized and self motivated. You have a stellar work ethic, are solution-oriented, and can work both autonomously and collaboratively with cross-functional partners.
Flexibility to work in a fast paced, rapidly changing environment.
Passion for live streaming and/or events is a huge plus.
Fully remote, global team
Laptop assigned, Mac or Dell (Windows)
Health Insurance Support
Monthly Wi-Fi stipend
$800 USD for Home-Office set up
$1500 USD for Learning & Development
At Hopin, we’re committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community and we believe our unique qualities must be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn’t just an initiative at Hopin. We strive to embed it not just into our core values but throughout our entire ecosystem.
To apply for this job please visit grnh.se.