Growth Marketing Manager
At Hopin, we’re reimagining virtual events.
As the first all-in-one virtual venue for live online events, Hopin brings people together in a highly interactive and engaging online experience that feels just like an in-person event, only without the barriers. Whether it’s a 50-person meetup, or a 50,000-person conference—any type of event organizer can host a Hopin event for their attendees, speakers, sponsors, and vendors to convene, learn, and interact face-to-face online. We’re spearheading the innovative technology that is enabling people to gather online like never before.
Our mission is simple: better connections for a better planet.
We believe in events without limits, but events that are sustainable and accessible to everyone—and fun, too! To do this, we need passionate builders and storytellers to join us. Do you love people and technology and the magic that happens when they converge at scale? Do you have the skills and experience we’re looking for to better serve our clients? If so, we’d like to meet.
We’ve been recently funded by a16z, General Catalyst, IVP, Accel, DFJ Growth, Northzone, Coatue, Tiger Global, Salesforce Ventures and many other high profile investors.
This role is focused on our StreamYard product. StreamYard’s mission is to power every person’s message by making live streaming easy for everyone. We are your trusted microphone, your stable podium, your elevated stage — built to provide you with the easiest way to reach your biggest audience.
StreamYard is looking for a data-driven growth marketer with expertise in performance marketing, funnel optimization, and monetization. You will play an essential role in driving profitable growth for StreamYard through 2021 and beyond. You will own the marketing budget and vendor relationships to drive acquisition and adoption for StreamYard’s self-serve and sales-led plans through a variety of marketing channels and tactics, both paid and organic. You will work closely with StreamYard’s Director of Demand Generation and Head of Marketing, and marketing team, as well as partner with Product and Hopin constituents to improve reach, revenue, and retention for StreamYard.
Help build the vision and strategy of StreamYard’s digital marketing initiatives to accelerate growth of the business, accountable for performance against KPIs
Responsible for developing, planning, and executing on strategies to drive weekly active broadcasts, and improve conversion rates & retention of StreamYard users
Own and manage StreamYard’s SEO, SEM, paid media, and PPC acquisition strategy, budget, and vendor relationships
Own & manage cross-channel data-driven automated and triggered lifecycle and ad hoc email and event campaigns end-to-end
Own project management and cross-functional campaign development workflow with partners & stakeholder teams (e.g., Hopin, Product, Engineering, Creative, Community)
Conduct regular, extensive experimentation and in-depth user data analyses to facilitate rapid learning & application of any insights
Translate business goals into accurate delivery requirements, including but not limited to: specifying required data, segmentation & targeting logic, and dynamic content requirements
Own comprehensive daily, weekly, monthly reporting of all relevant digital marketing KPIs & build the right dashboards to track and socialize performance
Articulate and present strategy, progress, results and data analyses / learnings effectively to stakeholders and the wider business
Support globalization and localization of multi-product campaigns
Conduct industry benchmarks and competitive research to influence decision-making and planning
4-6+ years of digital marketing experience with paid growth programs including Google stack, Linkedin, and Facebook ads, remarketing, and PPC campaigns.
CRM experience in a B2C fast-paced SaaS company. Product management experience is a big plus.
An agile marketer who is comfortable with an evolving team structure, and willing and able to put on many hats
Solid track record of successfully managing and executing large-scale, complex email campaigns and cross-functional projects. Experience with Marketo a plus.
Deep understanding of CRM strategy and management, with strong interest in how it works “under the hood” (i.e. tracking, marketing tech stack, tooling)
Results-driven marketer who loves data and lives in spreadsheets and analytic dashboards.
Deep and up-to-date understanding of SEO best practices and technical instrumentation
Proactive & independent, always looking for ways to take initiative and improve existing programs/processes
Must be a collaborative, cross-functional team player and comfortable working at early-stage startup pace
Eye for user flow & visual design
Must exhibit superb verbal and written communication skills with a high degree of comfort interpreting results and communicating insights effectively to stakeholders and senior leadership
Passion for CRM, A/B testing, and user engagement
Undergraduate degree required
Fully remote, global team
Laptop assigned, Mac or Dell (Windows)
$800 USD for Home-Office set up
$1500 USD for Learning & Development
At Hopin, we’re committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community and we believe our unique qualities must be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn’t just an initiative at Hopin. We strive to embed it not just into our core values but throughout our entire ecosystem.
To apply for this job please visit grnh.se.