Product Marketing Manager
At Hopin, we’re reimagining virtual events.
As the first all-in-one virtual venue for live online events, Hopin brings people together in a highly interactive and engaging online experience that feels just like an in-person event, only without the barriers. Whether it’s a 50-person meetup, or a 50,000-person conference—any type of event organizer can host a Hopin event for their attendees, speakers, sponsors, and vendors to convene, learn, and interact face-to-face online. We’re spearheading the innovative technology that is enabling people to gather online like never before.
Our mission is simple: better connections for a better planet.
We believe in events without limits, but events that are sustainable and accessible to everyone—and fun, too! To do this, we need passionate builders and storytellers to join us. Do you love people and technology and the magic that happens when they converge at scale? Do you have the skills and experience we’re looking for to better serve our clients? If so, we’d like to meet.
We’ve been recently funded by a16z, General Catalyst, IVP, Accel, DFJ Growth, Northzone, Coatue, Tiger Global, Salesforce Ventures and many other high profile investors.
Hopin’s Product Marketing Manager will work closely with Hopin’s Product and Marketing teams to create the strategy, process, tools, and messaging that streamline adoption of Hopin’s existing and new product lines among Hopin’s constituents, including customers, team members, and prospects.
Hopin is a product-driven company—our users highly anticipate feature releases and content—and the product has a marketing engine built-in. This role will unleash and empower the product to sell itself through strategic comms, content, collaboration, and campaigns.
As Hopin’s Product Marketing Manager, you will be responsible for communicating in Hopin’s Voice the benefits of features to our user segments, and enabling education, adoption, and conversion in as easy as a few clicks and keystrokes.
Leveraging team insights, data and content, this role will bring efficiency, automation, and scalability to Hopin’s product-led growth plan.
Work closely with the Senior PMM, marketing team, and product team to implement process improvements around Hopin’s release cycle
Design and implement targeted product tours to optimize conversion and track use behavior
Launch internal and external product education initiatives
Help strategize and execute new product launches
Own product updates and translate release notes to enable sales, support, and success teams
Define the messaging around how our teams talk about new features
Guide and influence pricing, product positioning and messaging based on product differentiation
Work closely with the product team to implement checkout flows, billing improvements, and self-serve purchasing features
Provide language and product copywriting
Set up sales enablement assets including industry playbooks, one pagers, interactive guides, etc.
You are data-oriented. You know what data points to capture to measure success and you use data to make decisions in how you communicate with team members and to end users. You have the ability to translate mass amount of data into actionable insights, familiar with tools like Amplitude, Segment, SQL, Google Analytics, Excel wizard, Pendo, and HotJar
You are organized and savvy across wide-ranging digital platforms, including CRMs such as Hubspot and Salesforce, email, CMSs, social, and in-product
You are highly collaborative in how you work, across the Marketing and Product teams and with basically every team at Hopin
You enjoy being a part of the beginning stages of a Product Launch and building strategies and initiatives at a global scale
You are specific and purposeful about how products and features are positioned, depicted visually, and described in writing.
You can handle a lot of projects at one time. Time management and prioritization are skills you’re proud of.
Your skills and experience
6+ years of competitive intelligence, product marketing, or experience managing continuous releases in a fast-paced SaaS environment
Strong experience working with software developers, and PM teams, and translating technical notes into marketing content
Experience with early stage start-ups and building GTM strategies from the ground up
Experience with SaaS product tours and product announcements
Experience in digital marketing (AdWords, SEO, Retargeting…etc).
Strong experience in using UX/UI design best practices.
Fluency in English and confident communicating complex product challenges and UX/UI flows.
Excellent communication skills and an ability to work closely with creative, technical, and business stakeholders.
Previous experience with a video platform and some kind of video tutorial making skills
Experience with introducing new products into market.
Optional: Experience in event management.
Fully remote, global team
Laptop assigned, Mac or Dell (Windows)
$800 USD for Home-Office set up
$1500 USD for Learning & Development
At Hopin, we’re committed to cultivating an environment that promotes equality, diversity, and inclusion. We are a global community and we believe our unique qualities must be celebrated as they are critical to our innovation. It’s essential to us that you bring your authentic self to work every single day, no matter your age, ethnicity, religion, citizenship, gender identity, sexual orientation, disability status, neurodiversity, or otherwise. Inclusion isn’t just an initiative at Hopin. We strive to embed it not just into our core values but throughout our entire ecosystem.
To apply for this job please visit grnh.se.