VP, Revenue Marketing
At Hopin, we’re reimagining virtual events.
As the first all-in-one virtual venue for live online events, Hopin brings people together in a highly interactive and engaging online experience that feels just like an in-person event, only without the barriers. Whether it’s a 50-person meetup, or a 50,000-person conference—any type of event organizer can host a Hopin event for their attendees, speakers, sponsors, and vendors to convene, learn, and interact face-to-face online. We’re spearheading the innovative technology that is enabling people to gather online like never before.
Our mission is simple: better connections for a better planet.
We believe in events without limits, but events that are sustainable and accessible to everyone—and fun, too! To do this, we need passionate builders and storytellers to join us. Do you love people and technology and the magic that happens when they converge at scale? Do you have the skills and experience we’re looking for to better serve our clients? If so, we’d like to meet.
We’ve recently been funded by IVP, Accel, Northzone, Seedcamp, Slack Fund and a number of high-profile angel investors participated, including Supercell founder Ilkka Paananen, UiPath founder Daniel Dines, Intercom founder Des Traynor, GoCardless COO Carlos Gonzalez-Cadenas and Miro founder Andrey Khusid.
Hopin is looking for an experienced VP Revenue Marketing to join our Marketing leadership team — reporting directly to the Chief Marketing Officer. As VP Revenue Marketing, you will be responsible for Hopin’s pipeline and growth across all product-lines and geographies. Hopin is already one of the fastest growing SaaS companies of all time, this will be the team that helps us accelerate even faster in the company’s next chapter.
Operationalize the marketing funnel. You will own the lead-to-revenue process by operationalizing the marketing and sales funnel. Implement a marketing stack that will allow us to scale to $500M+ ARR and design the rules of engagement with SDRs, Sales, and Customer Success to ensure no lead slips through the cracks. Build an in house agency of SEO/SEM specialists, ops and analysts, and other groups to ensure that we have confidence in funnel performance, visibility in dashboards, and accountability across the company.
Run global campaigns across all product lines. Hopin is a global, multi-product business, and as a result we need to ensure that we are running dedicated programs. This means running campaigns to fuel inbound demand creation and prospect engagement, deploying ABM strategies to target key accounts, and building a field marketing strategy to engage with our prospects virtually and in real life. These programs will need to be localized against our GTM regions in the Americas, EMEA, and APAC.
Own the number. This role will ultimately own the pipeline target for the entire business. We’re looking for leaders who are excited about that challenge, and can instill confidence across the organization in our ability to achieve our goals.
Align cross-functionally with execs, sales, and CS. You’ll build trust and relationships with other cross-functional leaders from (and beyond) the extended revenue team and represent the company’s global growth strategy.
Build and lead the organization responsible for the following key initiatives in close partnership with the extended Marketing team, as well as Hopin’s Sales, Business Operations, and Success teams.
Execute global campaigns to drive inbound pipeline creation across multiple products.
Partner with the outbound BDR team to run account-based marketing plays and account plans.
Organize field marketing events and campaigns to create and accelerate pipeline in key regions.
Operationalize the marketing funnel by implementing systems, processes, and reporting.
Design SEO strategies in order to improve organic traffic to Hopin.com and associated domains.
Deploy paid media budget through PPC/social/display channels with internal or agency support.
Obsess over funnel data to make sure we’re trending towards hitting our goals.
Develop a cadence for communication with Sales, Sales Development, and Success leadership.
BA/BS in marketing, business or related fields
8+ years of marketing experience, 5+ specific to demand generation
3+ years of experience supporting and driving demand gen for a SaaS company
Strong leadership skills, proven ability to build, motivate, and lead team to achieve results
Proven success in launching and successfully running demand gen marketing programs for B2B SaaS companies
Experience with Outreach, Marketo, and Salesforce to generate, capture, nurture, track and report on leads, conversions, and ROI
Strong analytical and quantitative skills – must have the ability to analyze and derive meaning from data which you will then translate into actionable changes
Excellent writing, communication, time management, and project management skills
Passionate about technology – able to dive in and use innovative, next generation platforms and tactics to tell our story
Experience with budgeting, media planning, sponsorships, and SEO/SEM
To apply for this job please visit grnh.se.