Customer Success Email Marketing Professional Remote
Technology innovation that fosters business transformation.
Hewlett Packard Enterprise (HPE) advances the way people live and work. We bring together curious minds to create breakthrough technology solutions, helping our customers make their mark on the world.
Aruba is redefining the “Intelligent Edge” Aruba is creating new customer experiences by building intelligent spaces and digital workspaces – leading next-generation network access solutions for the mobile enterprise. We are focused on campus, branch, mobility and the IoT to transform businesses with the combined power of compute, context, control and secure connectivity. We help some of the largest and most exciting companies globally to modernize their networks to meet the demands of a digital future.
Sounds like you? Then we have the right opportunity—we are looking for a Customer Success Digital Marketing Professional to join us! In this amazing role, you can make your mark by being the overall account lead (single point of contact) for numerous, large named accounts in an assigned country, geographic territory, and/or industry.
The Aruba Customer Success team is seeking to hire a Digital Marketing professional to join the Digital Engagement team, reporting to the Digital Marketing Manager. The Digital Engagement team is responsible for developing and executing integrated marketing programs for our existing customer base that are designed to drive customer engagement and loyalty.
How you will make your mark:
You will write, edit, and build HTML emails focused on helping our customers get the most value out of our products and building a positive relationship with the brand
You will support email campaign activities inclusive of maintaining an editorial calendar, scheduling campaign activities, and any necessary cross-functional coordination work (Legal, Sales, Product Marketing, etc)
You will build and manage all of the components to track email success
You will conduct quality assurance of lists, emails, email imaging, and other marketing assets ensuring they are accurate
You will manage Totango Admin tasks, inclusive of user management, data cleanup, audience segmentation, troubleshooting of errors
You will conduct and ideate ongoing A/B tests to improve overall email performance
You will analyze email metrics and build into reports/dashboards for team and stakeholders focusing on key KPIs inclusive of retention. Determine and suggest appropriate courses of action
You will leverage user behavior/intent, activity data, industry, and demographics to suggest ways to optimize segmentation and email content personalization
You will keep current with digital marketing industry trends and best practices, email regulation, and privacy laws.
Professional Experience / Skills Required:
Bachelor’s Degree in Marketing, Communications, or related field
3-5 years of email marketing experience with demonstrated success in the end to end management from conception to completion of email campaigns
Strong analytical skills in measuring the success of email campaigns
Flexibility and ability to work in a fast-paced and dynamic environment
Experience using email service providers such as Mailchimp preferred
HTML experience required
Ability to work independently and with minimal supervision
Ability to effectively communicate verbally and in writing
Knowledge of CAN-SPAM and opt-in and opt-out practices and data privacy requirements required
Ability to manage and work on multiple priorities in parallel
What we can offer you:
Extensive benefits, a competitive salary, and participation in the shared values and purpose that make Hewlett Packard Enterprise one of the world´s most attractive employers! At HPE, our goal is to provide equal opportunities, flexible work-life balance, and constantly evolving career growth.
If you are looking for challenges in an exciting, supportive and international work environment, then we definitely want to hear from you. Continue the conversation by clicking apply now below, or directly via our Careers Portal at www.hpe.com/careers.
Join us and make your mark!
Find out more about us and follow us on:
HPE is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together.
To apply for this job please visit careers.arubanetworks.com.