SEO & Website Growth Manager
The future of education technology
SEO & Website Growth Manager
Online education is no longer a novel or niche idea. It is the fastest-growing segment in higher education, accounting for 20% of all enrollees and 35% of graduate-level certificates and degrees. It’s also getting increasingly competitive, as more and better programs are launched each semester. Universities need to go online quickly, economically, and elegantly, creating programs that students can’t wait to tell their friends about and that their professors want to teach.
Noodle helps universities bring programs online with flexibility, transparency, alignment, efficiency, and joy. That’s why more top universities chose us last year than all other online program managers combined. We are a passionate team of technologists, educators, and experts. Online learning has the potential to transform higher education; if you’re interested in being part of that journey, keep reading!
About the role:
As the SEO and Website Growth Manager for Noodle Partners, your primary responsibility is to grow the portfolio of Noodle websites. How? Glad you asked. Winning growth strategies are a product of research, marketing, design, development, engineering, and product management. As a central cog in our digital marketing machine, your well-versed skill set lends a hand to each and every aspect of digital growth.
With a key focus on SEO, you will manage the nuts and bolts of foundational website needs ranging from sitemaps and topical keyword research to processes for content creation. You’ll use your technical acumen to strengthen our partnerships with product and engineering teams to drive user-friendly, robot-optimized solutions for website features. You will put to work your natural curiosity by keeping tabs on trends occurring within our websites as well as outside—perpetually informing new content development and advocating for the refresh of existing. And maybe you’ll discover some CRO testing ideas, to boot!
As Noodle grows, so will you. Responsibilities will evolve from direct contribution to strategic planning and management of outside services and agencies to scale operations. And you’ll be a key player in setting up and improving processes to enable timely reporting; maintain content and asset libraries; manage program taxonomies; and more. Ultimately, you’ll use an “SEO” lens to apply thoughtful deliberation to every project and task thrown your way.
As our SEO and Website Growth Manager you will:
Establish short- and long-term strategies for organic growth of our University microsites, websites, and Noodle.com
Research and implement keywords to facilitate SEO, content, and site-specific strategies
Develop sustainable link building strategies, utilizing both insourced and outsourced resources
Create and refine processes to streamline workstreams
Stay up to date with relevant trends in SEO (and see into the future)
Research and contribute to ongoing content and social campaigns around trending issues in select educational verticals
Engage cross-functionally and inter-departmentally with other members of the larger team of editors, developers, and designers
Define and measure both successes and shortcomings of campaigns
Analyze goal flows and funnels, and recommend incremental improvements to boost conversions
5+ years SEO and digital marketing growth experience
Ability to manage and prioritize multiple projects
A foundational understanding of SEO principles and knowledge of recent updates in the industry
Exceptional research skills
Ability to work with a diverse group of individuals, both culturally and professionally
Expertise with industry-relevant tools, including Google Analytics, Search Console, BrightEdge, Moz
Basic HTML knowledge
High level of intrinsic motivation
Strong sense of ownership
Desire to learn – and the ability to learn quickly
Ability to deal with ambiguity
Ability to work independently
At Noodle, we hire people who will help us change the future of online education. Even if you don’t think you check off every bullet point on this list, we still encourage you to apply! We value both current experience and future potential
Work from our beautiful NYC office! OR Work from the comfort of your home office!
Great compensation package!
401K + match, bonus potential, and equity opportunities
Tools you need on us! Mac is our computer of choice
Our insurance plan offers medical, dental, vision, short- and long-term disability coverage, plus supplementals for all employees and dependents
12 weeks paid Parental Leave
Pre-tax commuter benefits
3 weeks paid vacation + 10 paid holidays + paid sick leave
Monthly Gym Stipend and Membership to premium medical services like One Medical and Eden Health
Monthly cell phone and internet stipend
Annual education stipend for lifelong learning
Growth – we pride ourselves on creating environments where employees can be themselves and grow within and around the company
Noodle is committed to creating a welcoming and inclusive workplace for everyone. We value and celebrate our differences because those differences are what make our team shine. We hire great people from different backgrounds, not just because it’s the right thing to do, but because it makes us stronger as a whole. Women, people of color, LGBTQIA2S+ individuals, and members of other underrepresented groups are strongly encouraged to apply. Noodle is an equal opportunity employer and does not discriminate against candidates on the basis of race, ethnicity, religion, sex, gender, sexual orientation, gender identity, disability status, or veteran status.
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