Lifecycle Marketing Manager

  • Full Time
  • Remote, UT-Salt Lake City
  • Mid Level

Website SoFi SoFi

Shape a brighter financial future with us!

The role

We are looking for a marketer to support the lifecycle marketing strategy for SoFi products. This individual will develop a data-driven lifecycle marketing plan to drive growth, customer engagement, and retention. Working with business and marketing leaders this individual will be responsible for delivering on short and long-term business OKRs. A great candidate for this position will be experienced in driving business outcomes by creating relevant and personalized experiences at each stage of the customer lifecycle.

What you’ll do:

  • Accountable for delivering lifecycle growth, strategy and optimization
  • Identify opportunities to improve product adoption, engagement, retention, and cross-sell thru email, push, in-app, SMS, and content cards.
  • Work with the Lifecycle Group Manager to set the vision for marketing campaigns and programs through LCM-owned channels promoting SoFi Products.
  • Collaborate with SoFi Creative Studio and creative agencies to develop effective marketing campaigns and programs.
  • Execute marketing campaigns through LCM-owned channels (Email, Push, In-App Messaging, SMS, etc.)
  • Report on lifecycle channel, campaign, and program performance and share insights with marketing and business leadership.
  • Manage a test and learn roadmap that optimizes for full-funnel lifecycle program performance.

What you’ll need:

  • Bachelor’s Degree, ideally in Business, Finance, Marketing, or a technical field (or equivalent experience)
  • 5+ years of direct-to-consumer lifecycle management experience including email, in-app, push, and SMS.
  • A proven track record of driving lifecycle marketing strategy with expertise in driving new member onboarding and retention activities at scale.
  • Strong analytical chops with experience using various testing methodologies.
  • Experience working with creative agencies or internal creative studios in developing marketing assets
  • Effective verbal and written communication skills.
  • Experience presenting channel strategy and campaign results to cross-functional partners and executive leadership

Nice to have:

  • MBA or other advanced degrees
  • Previous finance or tech industry experience

Why you’ll love working here:

  • Competitive salary packages and bonuses
  • Comprehensive medical, dental, vision and life insurance benefits
  • Generous vacation and holidays
  • Paid parental leave for eligible employees
  • 401(k) and education on retirement planning
  • Tuition reimbursement on approved programs
  • Monthly contribution up to $200 to help you pay off your student loans
  • Great health & well-being benefits including: telehealth parental support, subsidized gym program

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