New dateline to apply for the start up competition

by | Apr 6, 2022

The Startup competition to award cash prizes totaling $35,000 In efforts to support the Latina tech founders ecosystem, we have included a Tech Startup Competition in our Summit awarding $20K, $10K, and $5K to our top three winners.

Eligible participants must have at least one Latina Co-founder whose ownership percentage is reflected on the capitalization table and must have a strong tech or tech-enabled component. A recent report from Bain & Co. found that in spite of their rapid growth, Latino-owned businesses are not getting their fair share of capital from the investment community. The report goes on to say that less than 1% of funds from today’s top Venture Capital and Private Equity investors wind up in the hands of Latino-owned businesses. We want to source Latina talent from all over the world and our ultimate goal is to catalyze the growth of recently founded startups that are determined to become billion-dollar companies.

If you have the aspiration to have your company be a high-growth startup and end up as a billion-dollar company, you now have more time to apply and submit your pitch by April 22nd, 2022 at 11:59 pm PT

The Latinas in Tech Startup Competition aims to discover, support, and amplify tech startups with at least one Latina co-founder.

Meet some of the Jury:

Adrian Mendoza

Born in Long Angeles to parents who immigrated from Mexico. Adrian Mendoza moved to Boston for Graduate School at Harvard. He has spent the last 20 years leading technology teams and building products for financial services and fintech. After founding two VC-backed startups in the mobile technology space, Adrian started Mendoza Ventures to address the funding gap for people of color in early-stage investments. Mendoza Ventures is both LatinX and woman-owned and the first LatinX founded VC fund on the east coast. The firm focuses on investments in Fintech, AI, and Cybersecurity, with diversity playing an important role in their investment decisions—about 75% of their portfolio consists of startups led by immigrants, people of color, and women. Since its founding five years ago.


Samara Hernandez

Samara is Founding Partner of an institutionally-backed pre-seed stage fund, Chingona Ventures, focusing on investing in tech & tech-enabled companies across the U.S. Before this, she was an investor at MATH Venture Partners; led new investment review, diligence, & execution. Before VC, she worked at Goldman Sachs, continually ranked top 5 in selling financial products, providing market insights, advising on portfolio construction, & consulting business practices. Her career started in the Fixed Income, Currency, and Commodity (FICC) group & led multiple tech-enhancing projects across global exchanges. Actively involved in the Chicago tech community & passionate about helping underrepresented groups get STEM education, VC, & entrepreneurship. Co-founded Latinx Founders Collective to bring together Latinx founders, investors, & community leaders to support the entrepreneurial ecosystem.


Jazmin Medina

Jazmin is an investor at NewView capital and focuses on fintech and enterprise SaaS. She serves on the Board of Directors for Veryfi, Topia, and Hearsay and is a Board Observer for Paystand. Prior to joining NVC, she was co-founder and Chief Operating Officer of Bundler TV, a tech-media startup in Los Angeles. She began her career at Goldman Sachs in New York, where she worked in the investment banking group covering healthcare and financial institutions. Jazmin is an investment committee member for the Cap Table Coalition, which works to diversify venture capital by creating investment opportunities for Black, Latinx, and underrepresented investors. Jazmin holds an MBA from Harvard Business School and a BS in Finance from Arizona State University, where she serves on the Next Generation Council to the ASU Foundation Board of Directors.

Applicant Criteria

Please review our applicant criteria in detail prior to submission. If you have any questions do refer to our FAQ, or contact us at with the subject line: Question about Startup Competition.

  • At least one Latina Co-founder whose ownership percentage is reflected on the capitalization table. Please note that we do not consider founding team members unless they are Co-founders.
  • Only a Founder or Co-founder can enter and submit a pitch application.
  • The company is legally incorporated in the US or elsewhere. We will be awarding the corporate entity the financial non-dilutive cash grant.
  • Companies can be headquartered outside of the United States.
  • The company should not have raised more than $750K USD in funding prior to the competition.
  • The company must have a strong tech or tech-enabled component. A few examples include a mobile app, direct-to-consumer e-commerce company, B2B or B2C marketplaces, software, etc.
  • Please at least consider applying if you find that the use of a computer or cell phone is needed to use or access the service or product.
  • Decks must be submitted in English.
  • All questions in the submission form must be answered in order to have your entry reviewed by our selection committee.
  • The video submission must not be longer than 2 minutes.
  • If you make it to our semi-finalist round, please be prepared for us to request key documents and ask additional questions to get more insight into your company prior to going before the jury committee.


Last year winners



Codiga helps you to write better code by suggesting completion. Get protection at every step. From every Commit and Pull Request we surface the most pernicious defects on your projects and thanks to our open API, you can integrate our Engine with your preferred tools and workflow.

Their mission is to help developers write better code, faster.

They are a young startup founded by engineers with 15 years of experience spanning Europe and Silicon Valley.
After many years of academic and industrial experience, and after seeing how Technical Debt can slow down or block projects, they decided to build a practical platform to help managers and developers detect defects in their code early on.

Over the last 3 months, the company has been pushing products that make developers more effective. Codiga is now integrating anywhere developers write code and catch issues as code is written thanks to new extensions for VS Code, JetBrains products, and even Google Chrome.

With a solid team of software engineers, Codiga is set to turn heads in the upcoming future with great new tools for developers. The company will be announcing a new product to boost developers' productivity to the next new level in the upcoming months.

Here are some examples from previous year's videos:


Social Cipher

Social Cipher’s mission is to represent and empower youth of all neurotypes, to increase their self advocacy skills, and to build their self confidence.

Their game and curriculum are not based around teaching kids how to emulate neurotypical behaviors and rewarding them for their ability to assimilate. Instead, they believe that developing social emotional learning skills, such as the CASEL competencies, helps youth to foster a healthy sense of self as a neurodiverse individual and construct positive boundaries. ‍
They believe that it is important for neurodiverse youth to feel respected for who they are, while also learning techniques for recognizing and communicating their own needs, even when everyone’s communication style may be different.

As a 40% autistic company with an autistic founder, their development processes center the autistic employees’ perspectives. It is important to them that they do not encourage masking or erasing of neurodiverse traits in their characters or players. They also utilize identity-first language in their game and written materials, and use the framework of the social model of disability to inform their intentions as a company.

‍With these core goals, they are excited to create a game that helps neurodiverse youth see themselves positively and find their place in the world.


If you are a Latina Woman Entrepreneur in Tech and want to know more about the LiT Startup Competition click here to check out the applicant criteria and FAQs


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