Blanca Treviño

Blanca Treviño CEO, Softtek

Blanca Treviño is President and CEO of Softtek, a global company dedicated to helping
organizations evolve through digital technology. Under her leadership, Softtek has become the top
IT services company in and from Latin America, having earned recognition from Gartner and
Forrester Research as the only non-Indian provider to pose serious competition for the U.S. market.
Throughout her 30-year career at Softtek, Blanca has gained international recognition as a promoter
of the IT services industry in and from emerging countries. To help increase the participation of Latin
America in the IT field, Blanca has collaborated with and advised various government
administrations in the early strategies of development.
Blanca is a frequent presenter in international forums related to entrepreneurialism, transformative
technology and the role of women in business. She has spoken at conferences for the World
Economic Forum, World Bank, Inter-American Development Bank, Kellogg School of Management,
Harvard Business School and London Business School. In 2019, WITI inducted Blanca into the
Women in Technology Hall of Fame, and in 2018 Educando (formerly, Worldfund) recognized
Blanca with the “Education Leadership Award” for her contributions and influence in improving
education in Mexico. She has been named a “Rising Star” by Fortune Magazine, appeared on the
cover of Forbes Magazine, and featured in CNN’s “Leading Women” series.
Blanca serves as the Vice President of the Mexican Business Council and is a Board Member of
Walmart Mexico, Grupo Lala, The Mexican Stock Exchange, as well as universities, including her
alma mater, Tecnologico de Monterrey (ITESM).

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