Gretel Perera

Gretel Perera Chair of the Board, Latinas in Tech | Director PR, Latin America, Roku

Gretel Perera is a public relations professional with more than 20 years experience in communications at Fortune 500 companies, international markets, agency and tech startups.

Currently, she serves as the Director of Public Relations and Marketing at Roku, responsible for managing day-to-day communications for the company in Latin America.

Previously, Gretel led global public relations for HomeAway and prior to that, Gretel led communications efforts for Evernote in Latin America, where she was part of a small yet powerful team that grew the company’s presence in the region from 2 million users to more than 18 million users over a three-year period.

Prior to joining Evernote, Gretel worked for more than five years at Dell in several communications roles, including leading Latin America communications, executive communications and internal communications. During her time at Dell, Gretel had the opportunity to live in Brazil for a year to lead the company’s communications in that country.

Gretel started her career on the agency side, having worked at two of the top global PR agencies, Ketchum and Cohn & Wolfe, while representing important brands such as Cover Girl, Lowe’s, Miller Lite and Panasonic.

Originally from Venezuela, Gretel is passionate about traveling and exploring new cultures. She has lived in seven countries, including Barbados, Brazil, Holland, Paraguay, and Russia. Gretel is a graduate of the University of Texas in Austin with a degree in Journalism. ​

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